STRAIGHT TALK — THE BLOG

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StraightTalk is a professional business blog on a mission to explain business architecture, end-to-end, with the goal of helping to advance the discipline globally through shared knowledge. It's like your personal guide through the world of business architecture — delivered twice monthly.

The Business Architect Imperative: Showing Up With Wow

By Whynde Kuehn | 18 November 2019

Business architecture and the business architect role continue to expand and mature across the globe. There has also been a shift in the way we practice the discipline. Collectively, we are increasingly business-focused, value-oriented and strategically-minded. That means putting the business in business architecture first and remembering that things — like building the architecture knowledgebase […]

The Enterprise Advocate: How Business Architecture Brings Clarity to Customers and Products

By Whynde Kuehn | 4 November 2019

Business architects are advocates. For who? For the enterprise. In the daily busyness of strategizing, transforming, implementing new technologies, adapting to new methods, continuously improving, making sure to stay compliant — and of course delivering for customers — it is easy to get very focused on our initiatives, our products, our business units, our pressures, […]