STRAIGHT TALK — THE BLOG

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StraightTalk is a professional business blog on a mission to explain business architecture, end-to-end, with the goal of helping to advance the discipline globally through shared knowledge. It's like your personal guide through the world of business architecture — delivered twice monthly.

Left Brain Meet Right Brain—The Connection Between Business Architecture and Customer Experience

Guest Starring: Mike Clark

By Whynde Kuehn | 20 November 2017

Get ready for a great StraightTalk installment. In this post, No. 16, we explore a topic that everyone wants to know about in this age of organizational transformation — customer experience. As we know from way back in Post No. 1, business architecture and customer experience design are two separate but mutually beneficial disciplines that […]

BFF: Business Architecture + IT Architecture, Part 2

(a.k.a. How Business Architecture Drives IT Architecture Alignment and Transformation)

By Whynde Kuehn | 6 November 2017

This post is the second one in our two-part series exploring how business architecture and IT architecture really are BFF (Best Friends Forever). (P.S. Check out Part 1, if you missed it.) And, we have a guest star. William Ulrich is President of TSG, Inc., Partner at Business Architecture Associates, and a Co-Founder of the […]