Whynde Kuehn, Founder and Managing Director
Whynde Kuehn is the Founder and Managing Director of S2E Transformation. She created S2E to help clients bridge the gap between strategy and execution, and achieve their greatest visions for business and digital transformation in a practical, business-focused way. She has extensive experience in enterprise transformation and planning, and was a key architect and leader in one of the largest business transformations in the world. She also led one of the largest business transformation and architecture consulting practices, growing it from two people to one hundred, prior to starting S2E.
Whynde is a recognized global thought leader and a long-time pioneer, practitioner and educator in digital transformation, strategy execution and business architecture, a foundational discipline for enabling end-to-end transformation and organizational agility. She regularly speaks, writes and chairs/co-chairs events with a mission to advance best practices and facilitate community and advocacy across the globe. She is the author of the book Strategy to Reality, and creator of Biz Arch Mastery, a dedicated online platform and community that helps professionals master the art and science of business architecture. Whynde is Co-Founder, Vice President, and Academic Committee Chair of the Business Architecture Guild®, a not-for-profit organization focused on the advancement of the business architecture discipline. She was selected as an Institute Fellow at the Institute for Digital Transformation, a select group of industry experts that share their insights, research, and real-life experiences about the transition from the Industrial Era to the Digital Era. Whynde also serves as a Senior Consultant for Cutter Consortium, a global information technology research company comprised of approximately 125 leaders selected for expertise in their fields. Whynde is an adjunct professor at the Penn State Smeal College of Business Executive Education program, Co-Founder and Chair of the global initiative Women In Architecture (WIA), and Member of the Fast Company Executive Board.
With a strong track record of creating successful teams that become embedded into their organizations, one of Whynde’s most recognized competencies is helping clients to build their own business architecture practices. She also provides business architecture training and has developed and taught comprehensive, large-scale business architecture training programs for the public and for corporate clients. Whynde is Co-Founder and Principal Instructor of Business Architecture Associates, an educational organization committed to business architecture training for professionals. She has also taught courses in business at Loyola University and Colorado Technical University.
Leveraging her foundation in architecture, systems thinking, and formal education in sustainability, Whynde builds ecosystems that unlock new value and innovation by enabling sustainable, thriving societies. She is also passionate about applying robust business approaches and technology to support non-profits, social enterprises, and cross-sector social initiatives. With a focus on Africa and emerging nations, Whynde has spent years on the ground assisting organizations in moving big ideas into action, operating effectively, and creating systemic change. Whynde conceived Architecting For Good (A4G), a service within S2E, which concentrates on building opportunities for business and technology professionals to share their talents with social organizations and initiatives through transformative experiences.
Suleiman Barada, Managing Partner
Suleiman Barada is CEO of S2E ME, an affiliate company focused on digital transformation, strategy execution, business architecture and innovation for the Middle East and Africa. He leads the growth, strategic positioning, alliances, and client engagements in the region. Suleiman is a well-rounded digital transformation thought leader with 20 years of multi-national exposure coupled with an in-depth understanding of how successful businesses are created and sustained. Suleiman contributes to the constant effort of ensuring the uniqueness, relevance, and market leadership of S2E Transformation’s global digital transformation value propositions into industries, markets, and verticals.
Suleiman practices a purpose-driven methodology to develop and execute digital transformation roadmaps with a results-oriented approach. Suleiman has worked with a wide variety of technology vendors such as SAP, IBM, Oracle, and Microsoft. Suleiman has managed large-scale digital transformation engagements in the region with a proved track record of on-time delivery, developing actionable KPIs, and a strong command of managing change and overcoming obstacles.
Prior to joining S2E Transformation, Suleiman has acted in various capacities and has led and scaled several businesses in the region with a solid track record in significantly growing companies right from inception. Suleiman is regarded as a trusted advisor to clients, partners, and peers and is adept at extending the most relevant advisory, independent of situation or industry.
Suleiman is a Certified Digital Transformation Advisor, Six Sigma Yellow Belt, and a Project Management Professional (PMP) since 2005 — collective credentials indicative of his commitment to leveraging the best practices and applying globally proven standards to his advisory engagements.
Suleiman’s cross-industry experience includes defense, government, healthcare, higher education, construction, facilities management, telco, utilities, and retail sectors. Suleiman is a regular lecturer on digital transformation, IoT and other emerging technologies in many forums through the Middle East.