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StraightTalk is a professional business blog on a mission to explain business architecture, end-to-end, with the goal of helping to advance the discipline globally through shared knowledge. It's like your personal guide through the world of business architecture — delivered twice monthly.

Start With Why

By Whynde Kuehn | 17 April 2017

Why should we do business architecture? Good one. That’s the million-dollar question. Simon Sinek says, “Start With Why.” A big part of the answer is not just why business architecture is so important, but why it is so important now, so we’ll start there. A lot of people wonder how business architecture can be so […]