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Business Architecture for Superior CX Design

Date: 10/04/2018
Time: 12:00pm
Location: Online webinar (noon ET)
Host: Cutter Consortium

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Event Description

S2E Transformation Founder, Managing Director, and Cutter Consortium Senior Consultant, Whynde Kuehn, will explore how the emergence of customer experience (CX) design as a critical discipline has opened questions about how it relates to business architecture. In this webinar, Kuehn will reveal how, through the combination of business architecture and CX design, organizations can gain more insight into where and how to align and transform their business models. As a result, businesses can focus attention on their customers’ needs while simultaneously driving organizational efficiencies.

Spend an hour with subject expert Whynde Kuehn to discover:


  • How CX benefits business architecture teams

  • How architecture teams help CX designers

  • How business architecture practitioners and CX teams, working hand-in-hand, can shape and evolve the business architecture to create maximum customer and business value